Our process began with a full audit of the existing site, user behavior, and brand perception. We worked closely with the client to understand their goals: attracting new guests, increasing direct bookings, and creating a seamless connection between the resort, restaurant, spa, and event offerings.
Establishing strong foundations in branding
With these insights, we refined the visual language to strike a balance between luxury and approachability. Using a coastal-inspired palette, elegant fonts, and elevated photography, we built a brand experience that evokes relaxation, warmth, and sophistication. From button styles to mobile responsiveness, every design choice reinforced the Dolphin Bay identity.
We created a cohesive system for pages across the site—from room types and dining menus to spa treatments and event venues. Consistency and clarity were at the heart of every layout, making the experience effortless for users while reflecting the resort’s high standards.
The new site features a dynamic booking interface, interactive resort map, and rich storytelling elements that showcase the property’s many offerings. We also implemented best-in-class SEO practices to boost visibility and increase organic traffic across key markets.
The result is a refined, future-forward website that invites guests into the Dolphin Bay experience—before they even arrive.
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